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History + Culture

The Why Media story so far..

Why Media is one of the fastest growing + largest marketing agencies in Europe


The Why Media story began back in 2006 when the agency was founded in Hong Kong under the "Fluid Design + Marketing" brand. Today, Why Media is one of the most exciting and fastest growing design, marketing and digital agencies in Europe serving clients from offices in the UK, Spain and Italy.


The International Finance Centre, abbreviated as IFC Central Hong Kong


In the founding years, Why Media (formerly Fluid Design + Marketing) supported several clients in Macau and China from their office in Central London. Even today, the Asian culture of hard work and attention to detail runs through the company's veins and can be seen in everything they do.


Rowen Squibb registers Fluid Marketing Limited in the United Kingdom

The Hong Kong team gift a sign to be taken back to the United Kingdom

Early clients include Wall Street Journal Europe (European Launch) VivaMacau Airlines, Larkfleet Homes and O&H Properties

The Wall Street Journal launches from their offices on Covent Garden (Media Guide Software also completed)

Fluid UK deliver a marketing strategy for One Hyde Park Corner (Knight Frank) and The Heart Walton-on-Thames (Hamptons International and O&H Properties)

279 Luxury Apartments go to market in Walton-on-Thames, Surrey

As the global financial crisis talks in the UK, Fluid Design + Marketing (UK) migrates towards a stronger digital strategy for its clients, being early adapters of Twitter and Facebook marketing initiatives. As part of this, the agency relocated to offices on St Martins Lane, Covent Garden, London.

St Martins Lane is a location in Covent Garden just off Trafalgar Square

Claire White joins the Marketing team as the company is focused on growing its client portfolio in the UK.

I Love Soho (London) was a joint venture with I Love Soho (Hong Kong) and Venue Alliance

In May 2010 Why Media Ltd was created. This was following the exploration of alternative names by the team (Rowen Squibb, Jack Rowlands, Claire White and Joanne Kelly) including Why.co and Pixels.

The original Why Media branding

Why Media relocates to larger offices at Hanover Square, Mayfair. In 2011, the agency recorded triple-digital-growth as their evolution to digital marketing pays off.

Why Media also provided services to client in Austria in 2011

Olympic fever hits London and Why Media reports a double digit growth year

Tower Bridge in London was used to celebrate a fantastic year for the city

Why Media understands the importance of communicating with London Mayor (Boris Johnson) and other London and United Kingdom stakeholders

Rowen Squibb and Boris Johnson Mayor of London from 2008 to 2016 on Hanover Square

Scotland votes to remain in the United Kingdom, creating a sense of stability

Alex Salmond pictured in 2014

Why Media continues to grow its client base, team and reputation from its Central London office and braces for an economic rollercoaster as the nation votes for Brexit.

The Brexit referendum saw celebrations for some and sorrow for others

Why Media alongside St George, host "The Red Party" a sell-out networking event celebrating Chinese New Year in the heart of Mayfair.

One of London's greatest events delivered by Why Media on Berkeley Square

Why Media opens a new office in Hertford, Hertfordshire and welcomes new talent to the team, including Technical Projects Lead, Carl Piper. As the country sees stagnation in growth following Brexit talks, Why Media remains stable but new enquiries fall.

Carl Piper, our Technical Projects Lead

Why Media registers a new agency in Spain following a flurry of Spain clients wins with a new office and new native team being welcomed.

Why Media is shortlisted for two Purple Apple Awards for their work on events and digital initiatives for Shopping Centres in the UK.

Hands on approach, Why Media opens a Marketing Suite in Finestrat Spain

2020 sees the arrival of Matthew Hancocks, a highly talented creative with a strong background in property design and marketing following his time at Higgins Homes. Despite the challenges of Covid-19, Why Media goes on to see high growth in income and a widening of the agency's client base. The agency was very proud to have continued a full working capacity during national lockdowns with flexible work from home culture adopted.

Why Media UK and Spain work alongside local Government figures to support safety measures put in place allowing Shopping Centres to reopen safely.

The Rt Hon Dominic Raab MP (pictured right), Foreign Secretary at the time, visits The Heart Shopping Centre

Why Media UK becomes an award winning agency, being awarded "Best Creative and Marketing Agency 2021" in the Business Elite Awards. The agency also sees European expansion winning clients in Italy, opening an Italian office and welcoming a native team. Santiago Ramirez also joins Why Media Spain as European Marketing Manager.

Why Media Italia office Grand Opening. Anxela Barros Dominguez (pictured left), Santiago Ramírez Risso (pictured center), Carl Piper (pictured right)

Brand evolution continues with new energy, tone of voice and colours introduced into the Why Media brand.

Why Media has a new look

Why Media’s mission in 2022

  • Continue to grow our business 
  • Create a strong reputation for excellence 
  • Work with a A Grade players from the design, marketing and digital sphere 
  • Ensure work is a positive place to go (no doubt challenging)
  • Identify opportunities 
  • Make a mark in the world

We will look to work with business across our sector as part of Why Media’s ambition to become the largest Marketing Agency in Europe over the next decade