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Brand Guidelines

   Corporate Identity & Branding

Brand identity cannot be created without a consistent vision of how you want your brand to be represented and recognised. 

Brand guidelines are key to keeping your brand focused and consistent to create this representation. We help you to get your brand in order, creating rules for consistency in fonts, colours, and logo usage to keep your brand instantly recognisable from anywhere. 

Why Media’s branding experts will create detailed guidelines for every aspect of your brand, to ensure you have everything you need to build the brand without stress.  

Why Media offer two brand guideline packages: Brand Style Summary and Brand Style Guideline pack.

The Brand Style Summary contains:

  • Brand overview

  • Brand Identity do’s and don’ts

  • Brand identity versions (e.g. landscape/portrait)

  • Brand colour palette

  • Brand fonts

  • Brand application example


The Brand Style Guideline Pack offers a much more in-depth guide for your brand and is recommended for larger companies. The pack includes everything in the summary, as well as further information tailored to the company, such as:

  • Brand history

  • Brand ethos

  • Brand messaging

  • Brand strategy overview

  • Brand image usage overview

  • Brand corporate stationery

  • An array of brand applications from clothing to outdoor hoardings


Anthony Martin Estate Agents

Website, Branding


Woking Wayfinding

Software Design & Development


Goldschmidt & Howland

Bespoke Website, Photography & Video Production

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Geneva Wealth

Branding, Website, Photography and Video Production


ACAI Group

Branding, Website & Photography

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.