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Brand Questionnaire The Importance of a Brand

Simply put, a brand is a promise- A promise of consistency, quality and service, that provides a preference for one brand over another.

A brand is a short cut for decision-making.

A brand is an asset, which adds financial value.

Brand Drivers are all points of communication – logo identity, environment, corporate literature, interior design, advertising, packaging, signage etc.

Creating a clear and consistent brand for your product or service provides a set of brand rules helping to build a trusted and recognisable identity.

Objectives of the Questionnaire.

  • To gain a clear understanding of the business for brand architecture
  • To learn more about your offer, your audience and your objectives to establish the most effective creative strategy


Thank you for taking the time to complete our brand questionnaire.