Brand Questionnaire
The Importance of a Brand
Simply put, a brand is a promise- A promise of consistency, quality and service, that provides a preference for one brand over another.
A brand is a short cut for decision-making.
A brand is an asset, which adds financial value.
Brand Drivers are all points of communication – logo identity, environment, corporate literature, interior design, advertising, packaging, signage etc.
Creating a clear and consistent brand for your product or service provides a set of brand rules helping to build a trusted and recognisable identity.
Objectives of the Questionnaire.
- To gain a clear understanding of the business for brand architecture
- To learn more about your offer, your audience and your objectives to establish the most effective creative strategy