Shopping Centre Marketing Agency

We market shopping centres and town centres as places people want to spend time in. That means a brand shoppers recognise, a website and social channels that give them a reason to visit, and signage that makes the centre easy to use.

We work with centres across the UK, Spain and Italy, from always-on social media for a Kent favourite to full rebrands for centres that needed a comeback.

What we do for shopping centres

Centre brands and rebrandsNew identities and brand guidelines for centres and towns, from a single mall to a whole town centre campaign.
Websites and social mediaCentre websites and always-on social content that keep stores, events and offers in front of local shoppers.
Wayfinding and environmental designSignage, wayfinding and environmental graphics that carry the brand through the centre itself.
Campaigns, PR and eventsSeasonal campaigns, PR, events and paid social and search that turn a brand into footfall.

Frequently asked questions

What does a shopping centre marketing agency do?

It builds and runs the brand, website, social channels, signage and campaigns that bring shoppers into a centre and keep tenants trading. Why Media covers all of it in-house, from identity and wayfinding to day-to-day social media.

Can marketing really increase footfall?

Yes, when the brand, the centre and the campaigns work together. At La Marina in Spain we delivered a rebrand, environmental design, websites, wayfinding, PR and social: footfall rose more than 16% above 2019 and occupancy is close to 100%.

Do you manage social media for shopping centres?

Yes. We run always-on social and content for centres including Hempstead Valley in Kent and The Heart in Walton-on-Thames, where we also created the centre's mascot, Lovie.

Can you help an empty or struggling centre?

Yes. For Portici in Forlì we refreshed the brand, rebuilt the website and ran paid social and search to bring an emptying centre back to life, and we rebranded Freccia Rossa in Brescia for its city-centre comeback.

Do you work with centres outside the UK?

Yes. Alongside UK centres we work in Spain and Italy, and we market each centre in its own language.