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Home / Projects / Freccia Rossa
Sector
Shopping centre
Location
Brescia, Italy
Services
Rebrand, Brand guidelines, Signage design
Partner
Resolute Asset Management Italia

Why Media rebranded Freccia Rossa, Brescia's city-centre mall beside the main station, to anchor its turnaround under Resolute Asset Management Italia.

The Challenge

A debt-restructured centre with too much space, falling footfall and shaken confidence.

The Target

Make Freccia Rossa Brescia's city-centre destination again.

The Solution

  • Positioning review and three brand concepts.
  • A full branding suite, including entrance signage.
  • Brand guidelines, plus recovery strategy and advertising ideas.

The Results

A confident brand to rebuild around.

Gallery

Freccia Rossa project image 1, by Why Media
Freccia Rossa project image 2, by Why Media

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