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Why Media worked with Resolute Asset Management and BNP Paribas Real Estate to turn around La Marina, the largest shopping centre on the Benidorm coast. Footfall rose more than 16% on 2019 and the centre moved close to 100% occupancy.
The Challenge
After 2008, La Marina's value, occupancy and footfall slid. Arriving on site was, in the team's words, "a disappointing and cluttered affair". Then COVID hit halfway through the turnaround.
The Target
Raise occupancy, footfall and asset value, and make La Marina the Costa Blanca's first choice for shopping, leisure and food.
The Solution
- A complete rebrand for the mall and the retail park, agreed with more than 25 stakeholders.
- 350+ environmental and technical improvements, from new entrance signage to safety upgrades.
- New bilingual websites, digital wayfinding and centre-wide WiFi.
- Bilingual PR, social media and an on-site team in the heart of the mall.
The Results
16%+
more footfall than 2019
~100%
occupancy
350+
improvements delivered
200%+
growth in the customer database
- 9,000+ reviews
You have achieved more in the last six months than the last 6 years.
David, Store Manager, Häagen-Dazs
This is an incredible result… we will stop at nothing to ensure La Marina continues with its current trajectory of success.
Gerry Martin, Resolute Asset Management
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