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Why Media relaunched Portici Forlì, a largely empty centre near Forlì station, with a refreshed brand, a new website and a six-month advertising campaign that was extended twice.
The Challenge
High vacancy, a poor local reputation and footfall that had all but gone.
The Target
Re-let units, rebuild footfall and change local perception.
The Solution
- Brand refresh, leasing brochure and hoardings.
- A new Google-friendly MODX website.
- Facebook, Instagram and Google Ads with 12 branded animations.
The Results
A relaunched centre with an always-on campaign behind it.
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