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Home / Projects / The Heart
Sector
Shopping centre
Location
Walton-on-Thames, Surrey
Services
Brand, Social, Mascot, Content, SEO
Website
heartshopping.co.uk

Why Media gave The Heart a personality for its 20th birthday: Lovie, an animated mascot with a purple shopping bag, plus an anniversary campaign and always-on social.

The Challenge

After two decades, how does a town-centre mall stay loved, not just visited?

The Target

Grow footfall, dwell time and a younger social audience.

The Solution

  • Lovie, an original animated mascot, starring in her own film series.
  • A 20-year timeline and a 20-week giveaway.
  • Always-on social and an SEO and AEO audit.

The Results

16,000+ Facebook followers
6,000+ Instagram followers
  • An owned mascot shoppers remember

Gallery

The Heart project image 1, by Why Media
The Heart project image 2, by Why Media
The Heart project image 3, by Why Media
The Heart project image 4, by Why Media
The Heart project image 5, by Why Media
The Heart project image 6, by Why Media
The Heart project image 7, by Why Media
The Heart project image 8, by Why Media
The Heart project image 9, by Why Media
The Heart project image 10, by Why Media
The Heart project image 11, by Why Media

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Want your centre to be loved, not just visited? Let's create its character.