Time and again the question arises, what is the difference between sales and marketing?
The Answer: A Lot
But how can we clarify this, to individuals purchasing marketing services, with the aspiration for direct sales being achieved?
SALES = The exchange of a commodity or service for money.
MARKETING = The positioning of a service or product.
Why Media is a design and marketing agency, so adding "meat-to-the-bone" here is not so tough!
- Marketing creates clarity of offer or service
- Marketing creates excitement and understanding of the offer or service to customers and or clients
- It is the exception when a sale is closed through the campaign literature
- Marketing and Advertising have a LOT in common #familly