Employee-Generated-Content or EGC, as it is now more commonly known, is taking over social media. EGC encompasses various forms of content, including blog posts, social media updates, videos, testimonials, and more, all created by employees. Specifically, EGC has been taking over brands’ TikTok accounts, including companies like Currys, Waitrose, and Hobbycraft. 

With 86% of brands using user-generated content as part of their marketing strategy, it is becoming a key marketing tool that brands must take advantage of. EGC is fundamental for building trust, creating a connection with the audience and showing a human side to brands.

Why Media is a leading Design and Marketing Agency 

When making purchases, 81% of consumers consider trust essential. Through showing a transparent view of the people behind the brand, EGC is a fundamental tool for creating trust. When you show the real people behind the scenes, you inadvertently create a human connection that traditional influencer marketing cannot replicate. 

EGC is a low-cost, effective marketing tool. Employees already understand your brand’s voice and values. They can quickly produce content that aligns with your brand’s messaging and goals, leading to less time briefing and reshooting. 

Additionally, EGC is transforming the way companies attract and engage new employees. A recent study showed that 58% of job seekers search their potential employers on social media to gain a better understanding of the company. Day-in-the-life videos, fun employee skits, or general office chat videos could be the difference between someone applying to your company or not. 

Overall, EGC is a fundamental tool that every company should be looking to adopt into their 2025 marketing strategy. EGC can build a positive company reputation, create transparency, and build trust with employees. 

Why Media, a leading Design and Marketing Agency, has been predicting and following the latest social media trends since its inception. For the past three years, Why Media has produced EGC for their client, The Heart Shopping Centre in Surrey. By creating content with shop employees, on-site support staff, and the marketing team, The Heart’s social media presence has received high engagement, leading to tangible footfall results. 

If you are interested in how Why Media can transform your social media channels, contact us today at 20 3007 6002 or visit https://whymedia.com/.