A digital twin is an interactive 3D model of your property, built to the centimetre, that anyone can explore in a web browser. Buyers, tenants and investors can orbit the whole building, lift the walls to look inside, fly to any room and walk through it in first person on a phone, tablet or desktop, with nothing to download.

We build digital twins for developers, agents, architects and interior designers who want to sell, let or sign off a space before it is finished. Each one is designed and coded by our own team, branded to your project and hosted on your website, and it works alongside our CGI, brochures and marketing films.

Every digital twin can include:

  • Interactive 3D modelOrbit, zoom and section views of the whole property, with labelled rooms and real dimensions.
  • Walk-throughA guided first-person tour, or free movement with keyboard and touch controls.
  • Day, dusk and model lightingShow the space in daylight, in the evening or as a clean architectural model.
  • Layout optionsSwitch furniture layouts, open fold-away beds and place real products to scale.
  • Material paletteFloors, walls, joinery, stone and metal finishes specified room by room.
  • 3D floor planAn interactive plan view of every room, ready to share with buyers and your sales team.

The Soho Penthouse

Our first digital twin is The Soho Penthouse: a top-floor apartment opened up into one calm volume, with a fold-away bed, a sculpted kitchen island and a private roof terrace under an oak pergola. Watch the tour, then explore the live model yourself. More digital twins are on the way.

Explore the Soho Penthouse in 3D

Have a project in mind?

A FORWARD-THINKING AGENCY WITH A WORLD OF IDEAS * 
A FORWARD-THINKING AGENCY WITH A WORLD OF IDEAS * 
View from the balcony of Why Media's client ACAI Group's 180 Brompton Road residential development.

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