With over 150 stores spanning two undercover shopping centres, Woking Shopping’s asset managers Savills tasked Why Media at designing and developing a bespoke wayfinding system that would give visitors to the centre a user friendly platform to get directions to each store and location within the centre from seven points through the scheme. In addition, the system was required to be fully integrated with the same content management system as the Woking Shopping website to ensure updates could be made efficiently.
The project allowed Why Media’s development team to expand their boundaries when it came to functionality and the techniques used during the building stage. The project was a very complex task which took around three months to complete, with a number of stages needing to be completed on site in Woking.
The development of this software involved over 1,000 individual routes being manually created and then entered into the system to ensure that users could get directions for seven different locations to any of the 150 stores within Woking Shopping.
To help enhance usage and user experience, the systems were also developed to promote other key features of the centre. These included promotions, events, competitions and Woking’s video channel “Woking TV”.
Built using MODX, which is a reputable open-source content management system, Why Media has been able to support the management of Woking Shopping’s wayfinding screens to ensure all content remains up to date and fully functioning at all times.
Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.
These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.
The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.
In 2018 The Heart Shopping Centre decided to invest in a new, streamlined website that worked well for visitors who were looking to find information such as opening times, car parking and the postcode easily on all Internet enabled devices.
Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.
Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.