The Background
Nickolds Property Management is a leading social housing provider in Hertfordshire, Bedfordshire, and Essex. Why Media delivered a brand refresh and a new, bespoke website and continues to provide marketing services for Nickolds.
The Challenge
Nickolds Property Management is an impressive and honourable business that houses vulnerable individuals, but its old website and brand failed to convey this. They aimed to position themselves as a professional but approachable, large-scale business, and Why Media’s new brand, website, and high-quality marketing strategies needed to deliver on this.
The Solution
The old brand failed to reflect the company’s values and scale. We started by reworking the brand to represent their friendly but professional approach. To ensure brand alignment and consistency, we created a portfolio of brand assets, including brand guidelines, interactive forms, and social media templates. A key part of the website was to make it easier to contact Nickolds and help those looking for housing be able to easily access the right department. The site is now embedded with a plethora of different forms for all kinds of situations, making it extremely accessible for users.
For our marketing team, we guided their content to a more video-based approach to align with the growing demand for dynamic and engaging content. The key was to keep Nickolds’ branding aligned with our marketing efforts, ensuring that their messaging and visual identity were cohesive across all platforms. The new strategy aims to attract both landlords and tenants, driving traffic to the website.
The Results
The brand we created accurately positions Nickolds Property Management as an experienced but friendly business. Our marketing efforts helped to increase engagement and reach a wider audience. The work Nickolds do is incredibly important, so Why Media created a brand, website, and marketing strategy that demonstrated this.