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The Background
Formation Design and Build is a contractor specialising in the construction of affordable and social housing for private and public sectors. Operating across London, Formation Design and Build are renowned for their commitment to teamwork, transparency and the delivery of excellence in every project.
Formation Design and Build needed a new website to showcase its scale and highlight its company values, with a focus on visual engagement.
The Challenge
Making Formation Design and Build stand out from the crowd. Formation is a large-scale company that works on large-scale projects, but they needed help highlighting this. They wanted to position themselves as a big player in the construction industry while also displaying their commitment to supporting the local community through social and affordable housing projects.
And we had a month turnaround…
The Solution
Design a bespoke SEO-focused website that displayed their scale, values, and positioned themselves as leaders in the industry.
Why Media custom-built a website that would rank high on Google with a fresh, modern design and integrated animations. We worked with our videographer to capture project photos and interviews with staff - content which both demonstrated the scale of Formation’s projects whilst adding a human touch. Our content creator visited Formation’s community events to see first-hand their incredible work and engagement with the community, giving us a unique insight into their day-to-day operations. Their updated website was integrated with new copy which helped position them as a large-scale company, emphasised their values, and added a personal touch.
The Results
Our efforts have increased brand awareness, driven traffic to the website, and created significant growth opportunities for Formation Design and Build. Our SEO-focused approach, high-quality photography, and expertly crafted copy means Formation has a stronger brand identity, can reach new audiences, and continues to display its incredible work.
Why Media’s efforts showed that Formation Design and Build was about more than just building houses.