The Background
Austin Homes is a leading estate agent in East London. Why Media built its website back in 2021; since then, Austin Homes has further established itself and had excellent success from Why Media’s marketing campaigns. On the back of this growth, they wanted a refreshed website that accurately reflected their scale.
The Challenge
Incorporate Austin Homes’ current marketing strategy into the website. We needed to improve UX whilst also adhering to current marketing and branding guidelines.
The Solution
The first phase of the refresh was to improve UX. This entailed improving the structure of the pages to make them easier to navigate. As Austin Homes’ property portfolio had grown significantly over the years, we added slider images to the property cards, making it easier for potential buyers to view the property.
We then incorporated the current marketing campaign, ‘Austin’ ‘In’ London, to utilise some of the vibrancy within the design asset. This strengthened brand alignment and improved consistency across social media and the website.
We incorporated the current Austin ‘In’ London campaign to utilise some of the vibrancy within the design assets.
The Results
The website refresh was a great success. The brand's evolution was reflected in the new site and became coherent with the current marketing strategy. The Austin Homes website has greater usability and brand alignment.
