Since the 31st December 2019, COVID-19 has swept the globe causing distribution and grief across all continents, causing many companies to close down or go into furlough status. With many countries currently in lockdown, including the UK, Germany, France, Italy, Spain and parts of the United States. we are seeing an explosion of social media use, in particular Tik Tok.
Founded in Douyin China in 2016, Tik Tok was originally a music-focused social media app bringing musicians together to promote their songwriting and singing skills. In recent months, Tik Tok has branched out and is now seeing astronomical growth worldwide as people use the app to make creative videos to share with their followers, friends and family.
Tik Tok’s mission statement is “To capture and present the World’s creativity, knowledge and precious life moments, directly from the mobile phone. Tik Tok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.”
Unlike many popular social media platforms, Tik Tok focuses on being an entertainment platform rather than a lifestyle app like Instagram. Therefore, it is encouraging users to be themselves and use the features of the app that represent fun and laughter over filters and photo perfecting.
To date, Tik Tok already has over 800 million users worldwide, already making it the ninth most popular social media app in use. In 2019, the app passed 1.5 billion downloads, making it one of the fastest-growing apps of all time, both on the Apple App Store and Google Play.
Tik Tok hasn't just seen a surge in usage from the general public. Celebrities, television stations, businesses and even the NHS have taken to Tik Tok to get their message out there on what is the most engaged channel currently.
From companies taking part in Tik Tok challenges to brands showcasing products and services in short videos, the channel really is set to be a must have business channel for 2020 and beyond.
Why Media has already taken to Tik Tok for a number of clients and in recent weeks, has seen a surge in engagement as clients such as shopping centres use the channel to drive community engagement during these life changing times.
If you would like to speak to Why Media about getting “Tik Tok Ready” please send an email to email@example.com to arrange a conference call.