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Home / Projects / Victoria Place Woking
Sector
Town-centre shopping centre
Location
Woking, Surrey
Services
Digital brand launch, Website management, Video

Why Media took Woking's main shopping centre through its rebrand to Victoria Place online without losing search visibility, and produced video shortlisted for a Revo Purple Apple Award.

The Challenge

Change a well-known name and you risk losing years of Google rankings overnight.

The Target

Launch the new name smoothly and keep shoppers engaged.

The Solution

  • A managed launch, with dual-brand copy and press.
  • Name-change SEO to carry rankings across.
  • Cinema and Instagram feeds, and "Woking TV" films.

The Results

  • A smooth online name change
  • Shortlisted for the Revo Purple Apple Award 2020

Gallery

Victoria Place Woking project image 1, by Why Media
Victoria Place Woking project image 2, by Why Media
Victoria Place Woking project image 3, by Why Media

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