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Why Media gave UK Boiler Care a personality: Dashy, a dachshund mascot who stars in a rolling series of animated ads.
The Challenge
Boiler firms all look the same, and people only call when something breaks.
The Target
Be the name people remember.
The Solution
- Brand identity and guidelines.
- Dashy and a supporting cast.
- Scripted AI-animated ads for heating, air con and heat pumps.
The Results
A boiler brand people smile at.
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