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Why Media repositioned Norfham Estates, a full-service property asset manager covering asset management, fund and capital raising and property sourcing, with a new brand, full brand guidelines and a bespoke website.
The Challenge
Norfham competes for mandates and capital, where credibility decides everything. Its old brand and website didn't reflect how good the business actually is, so we changed it.
The Target
Give the business new energy and a presence that wins trust from investors and partners at first glance.
The Solution
- Brand review and repositioning, with new concepts, colour and strapline.
- A full brand guidelines system: green-led palette, Plus Jakarta and Articulat CF type, stationery, email footers and social assets.
- A bespoke MODX website with analytics, data capture and GDPR compliance, built so the team can update it themselves.
The Results
A consistent, confident brand across every touchpoint and a website the team can run themselves.
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