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Home / Projects / Nickolds Property Management
Sector
Social housing and HMO management
Location
Harlow, Essex
Services
Branding, Website, Mascot, Video

Why Media created Nickolds' brand, website and "Butch", a lovable dog mascot whose videos make topics like homelessness approachable.

The Challenge

Councils need to trust Nickolds. Tenants need to feel safe with them. One brand has to do both.

The Target

Be credible with 15+ local authorities and warm with tenants.

The Solution

  • A pink-led brand identity and guidelines.
  • A clear website for councils, landlords and tenants.
  • Butch the mascot and a scripted video series.

The Results

A memorable brand for a business that has housed around 6,000 people.

Gallery

Nickolds Property Management project image 1, by Why Media
Nickolds Property Management project image 2, by Why Media
Nickolds Property Management project image 3, by Why Media

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Need to be trusted and liked at the same time? Let's build that brand.