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Why Media built a standalone website for New Printing House Square, CLS Holdings' 197,000 sq ft landmark between King's Cross and Holborn. It now ranks #1 on Google for its own name and #2 for "office space Gray's Inn Road".
The Challenge
A landmark with space to let, buried as a line item on a corporate site.
The Target
Give NPHSQ its own identity and own the searches that matter in its postcode.
The Solution
- A bespoke, brand-led website with its own imagery and story.
- SEO targeting occupier searches for the area, structured for AI search.
The Results
#1
on Google for its own name, with clicks up 253%
#2
for "Office space Gray's Inn Road" and #4 for "Available Gray's Inn Road"
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