Scan to contact us Scan QR Code to contact Why Media
Home / Projects / ING Group
Sector
Banking, real estate
Services
Website, SEO
Partner
Resolute Asset Management

Why Media built a bespoke, search-friendly website to market ING Group's development and rural land portfolio, giving every available plot its own page and turning an invisible asset list into a source of enquiries and data.

The Challenge

ING had land to sell and nowhere to show it. No listings, no search presence and no way for buyers to find a plot or get in touch.

The Target

Gain exposure and collect data on who was interested.

The Solution

  • A bespoke website built from scratch, with a page for every plot, sorted into Development and Rural.
  • SEO built in from day one, plus a six-month SEO programme.
  • Enquiry capture that turns visitors into trackable leads.
  • Marketing support for the sale of the Portici Forlì shopping centre.

The Results

Every plot became searchable on Google, and ING gained a live view of demand across the portfolio.

Gallery

ING Group project image 1, by Why Media
ING Group project image 2, by Why Media
ING Group project image 3, by Why Media
ING Group project image 4, by Why Media
ING Group project image 5, by Why Media

More projects in this sector

CLS Holdings, by Why Media
Asset Management & REITs

CLS Holdings

11 bespoke office websites, 219% more organic clicks
ACAI Group, by Why Media
Asset Management & REITs

ACAI Group

One agency behind a whole property portfolio
Norfham Estates, by Why Media
Asset Management & REITs

Norfham Estates

A new brand for a full-service asset manager

View from the balcony of Why Media's client ACAI Group's 180 Brompton Road residential development.

Sitting on property nobody can find online? We'll build the shopfront.