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Why Media built the Goldschmidt & Howland website and runs its SEO and AEO. Searches for the agency and each of its branches now land at #1–2 on Google, average ranking position has jumped from 20.1 to 9.5, and click-through rate is up 43%.
The Challenge
London estate agency is one of the toughest search markets in the country. Every move starts on Google, and more and more start in AI chat. An agency that isn't at the top of page one for its own patch is handing enquiries to the agent next door.
The Target
Own organic search across the agency's branches and stay visible as search shifts to AI answers.
The Solution
- A bespoke, fast website built for search from the start.
- Ongoing SEO for the property terms that matter in each area.
- Answer Engine Optimisation so the agency appears in AI answers too.
The Results
- Click-through rate up 43%: more of the people who see G&H on Google now click through
- Average Google position improved from 20.1 to 9.5
- #1–2 on Google for the agency name and every branch search, from Hampstead and Highgate to Temple Fortune and Maida Vale
- Branch searches growing fast: Maida Vale clicks up 175%, Highgate up 65%, Temple Fortune up 11%
- 21,600 organic clicks and 695,000 search impressions in the period, without paying for a click
- "Properties for sale in Hampstead" alone drove 909 clicks from 64,700 impressions
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