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Why Media built Formation's website and filmed and photographed its work, so a London contractor trusted by the country's biggest housing associations finally looks as good online as its buildings do on site.
The Challenge
Formation delivers affordable and social housing for Peabody, Network Homes, Hyde and Southern Housing. The work was strong; the profile wasn't. Online, it looked like every other contractor, which matters when framework work is won on credibility.
The Target
Win more public-sector and housing-association framework work with a presence that matches the quality of the schemes.
The Solution
- A bespoke website showcasing the schemes, the sectors and the standards.
- A homepage brand film and professional photography.
- SEO built in, so Formation gets found by framework decision-makers.
The Results
A website, film and photography that do justice to Formation's work, putting its schemes and housing-association partnerships in front of the people who award framework contracts.
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