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Why Media rebuilt the digital presence of CLS Holdings plc, the listed office REIT, giving each of its buildings its own bespoke website and search strategy. In the latest period, organic clicks rose 219% to 23,900, and several buildings now rank #1 on Google for the space they have to let.
The Challenge
CLS owns premium offices across the UK, France and Germany. After 2020, vacancy crept up, and every building was hidden as a line item on one corporate website. Nobody searching for an office on Gray's Inn Road or in Vauxhall was ever going to find them. The COO put it simply: "Marketing needs to reach more target occupiers… no waste, no delays."
The Target
Make every building findable and desirable on its own, and turn search visibility into enquiries and viewings.
The Solution
- 13 websites centralised, with a bespoke site for every building, each with its own identity and story.
- Cinematic filming across five cities, 360° tours and a brand package per building.
- SEO built around what occupiers actually type, plus Generative Engine Optimisation so the buildings surface in ChatGPT and Gemini.
- An outdoor, taxi, radio and BID campaign ("Where your next chapter begins") and monthly occupancy meetings with agents and the board.
The Results
23,900
organic clicks, up 219% on the previous period
1.3 million
search impressions, up 146%
- Click-through rate up around 30%, with average position improving from 25.9 to 18.2
- #1 on Google for terms like "20,000 sq ft office London", "Sustainable offices Vauxhall" and "Medical research office EC3"
- Built to increase lettings: every part of the programme is designed to turn search visibility into enquiries and viewings for CLS's letting agents
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