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Sector
Fund management
Location
London
Services
Website, Marketing, PR
Website
bluewhale.co.uk

Why Media has been the digital partner to Blue Whale Capital, manager of the WS Blue Whale Growth Fund, since launch. We've taken the website through three iterations, running in a high-compliance environment with a range of automations behind the scenes, and launched the latest site in November 2026.

The Challenge

FCA-regulated funds must explain complex information clearly, keep every figure current and stay compliant as they grow.

The Target

A premium, accessible site that lets investors act with confidence, without adding manual work for the team.

The Solution

  • Three iterations of a bespoke website since launch, each rebuilt and restyled as the fund grew.
  • Built for a high-compliance environment, with sign-off-ready content and controls.
  • Automations running behind the site, so data and documents stay up to date.
  • A brand-new website launched in November 2026.
  • Direct-invest functionality and PR, including the launch of its investor fee rebate scheme in 2025.

The Results

Three website generations, a new site live in November 2026, and a partnership that has grown with the fund past £1bn.

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