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Why Media is the long-term brand and digital partner to ACAI Group. We launched the ACAI brand and website, and we run marketing for its assets, including The Heart shopping centre and the Hampton community in Peterborough.
The Challenge
ACAI owns very different things: Mayfair retail, London offices, a town-centre shopping centre and some of the largest new communities in the East of England. Each needs its own audience, and the group needed a credible face for investors and partners.
The Target
Give the group a distinct brand, and give every asset the marketing usually reserved for much bigger operators.
The Solution
- A new ACAI identity, brand guidelines and website, launched in 2019 with fresh photography and film. Later refreshed in 2025 with a brand evolution and fresh website.
- Always-on marketing for The Heart, including its mascot Lovie and its 20th anniversary.
- Place-making content and campaigns for Hampton.
The Results
One partner who knows every asset, moving fast across shoppers, residents and investors. The Heart alone has built a community of 16,000+ on Facebook and 6,000+ on Instagram.
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