Outreach marketing is looking at how humans learn about new things and weaving this into all communication and marketing strategies. It fundamentally takes marketing back to its roots and aims to focus on the human to human connection and to understand consumer behaviour. The aim is to fix the confusion that “jargon” has caused and to bring marketing back to a simple, more coherent level. Therefore, marketers will connect with their consumers rather than market to them.
People are more inclined to listen to third party recommendations rather than a brand trying to convince them that they are the best. Although the brand can highlight its quality and values to ensure they remain front of mind. In order to achieve this, a brand could potentially reach out to customers or clients willing to highlight the quality of a businesses offer.
Outreach marketing heavily relies on reaching out to the right people to help tell your brand’s story. This could be done by either contacting individuals with a large social presence or simply a thrilled consumer who takes it upon themselves to show how much they love the service provided. It is important to identify who is already talking positively about your brand and communicate with them to create conversations on different social media platforms.
This type of marketing in a sense, ditches the traditional campaign model and embraces relationships with consumers and hopes to keep the relationships ongoing. To ensure this occurs, the brand should reach out to new people. However, the focus should be on those who already show their loyalty to the brand and keeping those relationships.
Marketing in this way has a strong focus on the authenticity and relevance in contrast to the numerical qualifiers. SEO, social presence and followers all fall into place due to the authentic marketing created as well as brand recommendations. When reaching out to new people, it is important to focus on their content, how much they engage with their followers and how authentic they are.
Outreach marketing involves exploring creative ways to tell your brand’s story, to show people with different perspectives. This could be done by interviewing a builder who is currently working on the newest project or writing a fun story about the CEO to humanise the brand.
Molly Oven, Marketing and New Business Development Assistant at Why Media explains, “The importance of not only identifying who communicates with your brand but also keeping the relationships between those consumers, can make a huge difference to online perception. At Why Media, we ensure your brand has online conversations with consumers and we communicate on your behalf with those who love your brand.”
If you want to create better relationships with your consumers then please get in touch with one of our Account Managers today via firstname.lastname@example.org.