Go Digital, Or Go Home

   NEWS / 26 Jul 2017

The digital era is here. Digital technologies are radically transforming every aspect of business, from customer services to employee engagement. This only means one thing, companies must digitally transform to survive. Gone are the days of pen and paper, digital is irreversible, so in modern business we need to embrace the changes and make the most of out of them. Technology has changed the way we live, the way we communicate, and together, those factors have moved the face of business online. According to 62% of professionals, their organisation is in denial about the need to transform digitally, 55% consider their organisation has a year or less to get digital before suffering financially, while 59% are worried it’s too late. Now it’s time to adapt to this new dynamic and begin to plan a more integrated and technically led future.

According to 89% of consumers who use search engines to find information about products and services, if a business is not on Google it does not exist. Consumers are completely dependent on internet and shopping research and vast majority will search the product or business online before making a purchase. If a customer searches your business on Google and doesn’t find it, chances are he/she will look for for a competitor. This same study also showed that 79% of consumers follow brands on social media platforms just to keep up to date with the latest information, meaning that pairing content marketing and social media marketing effectively could help businesses reach large numbers of consumers.

Digital marketing also delivers many profitable benefits in terms of better and higher revenues. According to a study conducted by Google, companies using digital marketing see 2.8 times better revenue growth than those who do not. With this higher revenue growth, SMEs using digital marketing techniques will have a 3.3 times better chances of expanding as a business, by also increasing chances to opening doors to new markets nationally and internationally. According to Kevin O’Kane, Google’s Asia Pacific Head of SME, Internet is a rocket fuel of growth for SMEs.

One of the great benefits of going digital is the opportunity to measure success. It is a lot easier to track the progress and success of a business and it’s strategies when it is online. It is very easy to track how many clicks, views or responses your campaign gets, meaning that you can monitor what works well with your target audience and what doesn’t. Through these analytics, businesses can also meet and understand their target market a lot better. By having an online presence, you are able to find out information about demographics, numbers, interests etc. Which will be able to help your business share more targeted content but also help create the multi-departmental strategies more relevant to the target audience.

By going digital, a business can use trends, such as social media (Facebook, Twitter,LinkedIn, Instagram) and SEO, to tell their story. Companies provide customers with a variety of digital content such as links, videos, images and other media, which makes the audience engage with the brand. Statistics show that 61% of consumers would prefer to buy from a business that offers content to engage with, making going digital a necessity.

Going digital will help you stay competitive, reach more people, become more effective, understand your target audience and increase revenue, all for a low cost due to its outstanding ROI rates. People in today’s society are hungry for information, they want to know more, and they want know this in 1 click. In order to succeed and grow in today’s markets, no matter what industry or sector, you need to help your customers find you, you need to make their experience with you memorable, you need to let them interact with you, and digital marketing will help you do just that.

Is you are a business that is looking to go digital and need help to achieve and manage this, Why Media are experts in the field. We will help you in everything, from social media and website, to SEO and content creation. Send an email to Claire@whymedia.com and let’s open the doors for you to the digital world!

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.