The Year of GIF-Mania

   NEWS / 17 Jul 2017

One of the longest and most successful digital marketing trend in the last year, this primitive file format has become the vehicle for memes, social media reactions and lots of other online fun. It has become the language of choice for all Millennials online, using it to demonstrate a reaction or answer in an elaborated and humorous way. Its effortless simplicity has become a powerful way to communicate with business audiences on social media and other digital platforms, and its relatively small file size, ability to capture attention and trigger reactions create opportunities that images alone can’t. GIFs are now 30 years old and still going strong, but why have they caused such a stir in 2017 marketing? And why should businesses use them?

GIF may seem like just a fun way to communicate, but it provides a way to reach potential customers in a form they enjoy and relate to. One of the main benefits of businesses using GIFs as part of their marketing content is that they help viewers absorb the information easily. Marketing’s first step to success is to capture someone’s attention for more than 1 minute, this is why video content has become so popular. However, video content is a lot more difficult, time-consuming and costly to master, making GIFs perfect to use as a replacement. According to Giphy stats, people watch more than 2 million hours of GIFs and are seen by more than 100 million users daily. This is an incredible opportunity for businesses.

GIFs can also serve as calls to action. Animated GIFs have the ability to guide the viewer’s eye along a specifically planned path, and that guidance is the essence of a good call to action. GIFs have become an excellent opportunity for businesses to grab the attention of their audience through a creative but effective piece of content. Statistics show that people only remember 20% of the text shown in adverts without visuals, proving the importance of visual content, and if we add live visuals into the context, the outcome can be even more remarkable.

One thing that GIFs are excellent at, is creating emotional impact. The potential of these live images to connect with people emotionally is immense for marketers. GIFs can bring people inspiration, motivation, laughter and nostalgia… all thanks to the immediate value it gives to the viewer, which extends the reach to new audiences.

One of the great characteristics of GIFs, and the reason they are so widely used in Marketing, is that they are more appealing than images but also cheaper to create compared to videos. Stats show that 84% of communication will be visual by 2018, and GIF will become a big part of that communication thanks to its ability to show a brand's personality in a very simple but effective way.

GIFs are found everywhere. Google-lookalike websites like Giphy have become the GIF libraries for the online community. People can now also search and use GIFs on social platforms like Facebook and Twitter, and Apple mobile users can even search them in their iPhones when messaging someone. Currently, way over 5 million GIFs are shared in Facebook Messenger daily, and these figures are rapidly increasing. Businesses can also take advantage of these in their Email Marketing strategies with majority of brands now showcasing their products in these emails with GIF images. Technology company Dell showed some impressive results from its first GIF containing email marketing campaign, with a 6% increase in open rate, 42% increase in click rate, 103% increase in conversion rate and an astonishing 109% increase in revenue.

Here in Why Media, GIFs are part of our everyday tools and content. We have truly experienced the benefits and increasing potential of this file format which has attracted strong engagement throughout our clients’ social platforms. We have used GIFs throughout our marketing strategies, not just in social media, but also Email Marketing which has proven to be very effective, making the email more engaging, enjoyable to look at and with great click-through rates. Leah Hickey, Marketing Manager at Why Media comments:

“2017 has definitely been the year of GIFs! they have completely transformed the way we select content for our clients, whether it was for their Social Media Platforms or other vehicles. It allows businesses to show their more fun, creative and personal side, which current and potential customers seek and enjoy.”

Here below are the GIFs we have created for our clients Woking Shopping, County Square Shopping Centre and The Heart Shopping Centre for their Social Media platforms this summer:

 

 

 

 

 

 

To find out more about how Why Media could help you with your Social Media and Email Marketing strategies, including the use and creation of GIFs, please email claire@whymedia.com. 

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Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

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Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

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Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

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Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

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County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

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The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

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The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

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Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

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ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

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Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.

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Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.