Back in the 1980's it was simple, you purchased some space in the Yellow Pages and they billed you dependent on how ambitious you were feeling.
There is no denying the fact things have changed and in all truth have become a little more complicated. Google have since improved their display ads and the tracking system that is done through your Cookies which offers a lot of opportunity for businesses. In 2017, Facebook, Twitter, Email Marketing and a Bespoke Website play an important part of your strategy.
At Why Media, we have taken the decision never to search for our clients businesses by company name as this defeats the purpose of a joined up digital marketing strategy, we also believe digital has to be the focus of any business looking to grow beyond 2025!
Targeted ads are crucial as they have a direct implication on how your business performs on search engines. It's also very much about integrating your business into as many of the right platforms as possible, with a clear message for each group. LinkedIn, Instagram, WeChat, Twitter, Facebook all add value, and in 2017 Google is truly letting their platform YouTube off the leash. This is a fantastic opportunity for companies that are prepared to market and share their offer with people in a way that is familiar, think advertising on ITV but with razor sharp focus. Without a doubt, the next 5 years will belong to Google as the Marketing Platform that works for businesses.
Did you know it's reported that 9 out of 10 new business services are found on Google?