Web Design Trends 2017

   NEWS / 22 Dec 2016

The web design world is constantly evolving. Every year new trends are born, some fade and some continue to prosper. Much like pixels are to an image, these design elements come together to create the face of the internet as we know it.


Draw attention with GIFs

Abusing Gifs and animations can definitely hurt your website’s UX (User Experience). However, if created in the right way, they can bring your website to life by accenting important aspects – ultimately bringing your design to the next level.

Gifsand animations show a deep understanding of design and give a sophisticated touch to any website. We recommend using these on specific elements that you want to stand out such as sales pop-ups and best selling products. If you really want to be the coolest kid on the web, add some depth to your site with parallax effects.

In addition to the movement of GIFS and animations, you can create a 3D effect that will continue to tell your overall story in a fascinating way. If you find the recipe that fits your needs, you can be sure your visitor’s mouths will be watering.




Think outside the box with 3D geometric shapes

Flat Design took over the web with minimalistic icons and strong color blocks. While innovative, the trend is now beginning to develop and incorporate more detail once more. Google introduced Material design and brought a fresh perspective to geometric shapes, adding shadows, motion and boldness to the geometric style. Visually, be ready to see more and more 3D geometric shapes in website backgrounds and design support in general.




Break the rules with flashy typography

Yes. Big typographies have been trending for a long time now and that’s exactly why more and more web designers try to show their creativity and dive into uncharted waters. Before typography rules were very strict and things like hyphenated words and unclear lines were taboo. But-Not-Anymore.

Of course, mastering typographies is an art and as Picasso said: “Learn the rules like a pro, so you can break them as an artist.” In other words, you should investigate the topic and learn as much as possible before dealing with this design tool. Once you feel confident about your knowledge, start playing with colours, arranging the spacing, combining it with your images and mixing different fonts, the sky’s the limit.




Go edgy: Be the king of pop (art)

If you have a keen eye for art trends, you’ve probably noticed that more and more pop colors are appearing on the Web. The reason: edgy art is coming back! That said this doesn’t mean that everyone should jump on the trend. According to the nature and visual identity of your business, you might decide to use it or not. But this is definitely a fun and interesting trend to know about.



Customize your Google Map

Nowadays, every online consumer is used to seeing the famous map with the red pin. The problem: most websites’ maps look exactly the same. It’s time to change that. A cool and fashionable design tip is to customize your map in a way that complements your design and is in keeping with your brand guidelines.


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.


ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.