On the 8th June 2016 Why Media was delighted to be the key sponsor of the fourth annual Estate Gazette Retail Summit which took place at the Hilton Waldorf Hotel in Central London.
Estate Gazette, a leading and well renowned publication specialising in the UK property market invited over one hundred people within the sector to join their event. Attendees ranged from Asset Owners to Retail Managers from well respected names such as Sainsbury’s, New West End Company and Wren Architecture, to establishing start up’s such as Miss Macaroon, Press and Finery London.
The event, which was a seminar style set up, brought a number of industry heads together to discuss the current state of the UK retail sector, sharing case studies, points of views and their aspirations for the sector over the next twelve months.
Claire White, Account Director for Why Media, who attended the event comments: “This was Why Media’s first time at the Retail Summit and it won’t be our last. The event was highly insightful and covered an array of topics from the demise of BHS and reasons behind it, to key speakers showcasing clever retailing through an omni-channel approach.”
One of the largest focuses and trends covered at the Retail Summit was how retailers must embrace omni-channel marketing if they wish to grow and engage with the Millennial generation.
What is Omni-Channel?
Omni-channel is a multichannel approach to sales and marketing which aims to provide shoppers with a seamless shopping experience both online and offline. The convenience of omni-channel has made it a desirable attribute to consuming, especially for Millennials who have been raised with the option of both online shopping and traditional high street shopping.
In an age of 24 hour consuming and everyone looking for convenience in what they do, omni-channel marketing is now one of the factors which is expected from a well renowned brand. Two retailers that were highly praised for their omni-channel approach during the Estates Gazette Retail Summer were John Lewis and Argos. The lack of omni-channel and convenience was also raised during talks about the demise of high street brands such as BHS, Blue Inc and Austin Reed.