NEWS / 23 May 2016

As we approach the half year mark of 2016 there comes a need to examine the key trends that are shaping the marketing world. In an industry that is constantly changing by the minute, consumers are no longer exposed to products and services by simply surfing the internet or walking into a store anymore. Instead, they are surrounded by a digital world filled with new devices, platforms and channels which can no longer be ignored. The following key trends, requiring strong creativity and an innovative approach have emerged this year and are outlined below.


  1. Ephemeral Marketing: Possibly the biggest trend that has taken the social media world by storm this year is the evolution of the Snapchat app. Snapchat is a video/photo messaging app that allows users to take pictures, record videos, add text to images and send them to one of their contacts. Millions of content is sent monthly therefore it is only reasonable to assume that brands and businesses will start using the app too. The emergence of Ephemeral marketing i.e. Marketing that is shorter, quicker and more to the point goes hand in hand with the evolution of Snapchat in a day and age where people have less and less time. The key to Snapchat is the time limit to content and the expiration date. Companies can use this platform to create “sneak peeks” of new and exclusive products and services using photos or videos which only last a few seconds. The hot topic of the “Millennial”- a key target market everyone is keen to reach is made possible by the snapchat platform with Millennials accounting for an estimated 7 out of 10 of snapchat users and 63% of those are aged 18- 34 years old.


  1. Search and E-Commerce beyond Google: There was strong growth in mobile usage in 2015 so unsurprisingly this will continue to grow in 2016. Consumers are opting for convenience when using the internet and social media platforms which gives rise to the next biggest emerging trend for 2016- Search and E-commerce beyond google. Facebook is already working on tests for its own search engine which will improve capabilities within social media giving brands an automatic boost. In addition, Facebook is launching “Business on Messenger” which will allow companies to interact directly with customers through the messenger app. In return consumers can purchase online, receive order update notifications and share what they bought with their friends all through the messenger app without having to go to the e-commerce site they want to buy from. Brands can cater their marketing process to this all-in-one, buy-and-share social media search to make the buying process simpler and also make it an experience.


  1. Content and Relationship Marketing: Traditional Marketing is fast becoming a thing of the past. Evolution of digital television systems means consumers can skip television advertising and magazine advertising is often ignored. Enter- Content Marketing. Content marketing is strategic marketing focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately, drive profit. In essence, Marketers can use Content Marketing to communicate with their consumers without directly selling. Instead of pushing products and services, Marketers can simply deliver information to customers through engaging, valuable content. It is a theory that through doing this, consumers become more intelligent and better informed of products and services and therefore will make intelligent buying decisions. This theory ties into the trend of the increasing importance of Relationship Marketing. Relationship marketing focuses on building stronger, more long term connections with consumers. With an estimated 2 billion consumers worldwide expected to own a smartphone by 2016, brands have an increased opportunity to connect with their consumers in this way and drive word of mouth promotions.


  1. Use of Video: Videos are increasingly popular amongst most people and as technology improves, companies must put it at the forefront of their marketing strategy. The most difficult part of advertising is grabbing consumer’s attention and keeping it for more than a second. A way to do this is through platforms such as Periscope. Periscope is Twitter's live-streaming video app which allows you to watch and broadcast live video from all across the globe. Brands need to experiment with ways to incorporate this into their digital marketing as it provides a way for consumers to feel a unique brand experience and a way for brands to instantly share an experience with their target audience. Users can comment on videos and interact with them. A good way to use it is for instances such as New Product Releases, Sneak Peeks, a Celebrity Takeover or a behind the scene look.


As we move further into 2016 these trends are only going to grow and become increasingly important for marketers to utilise. These trends will further revolutionise the digital era and create opportunities for both Marketers and consumers. Marketers can only use them to their advantage to attract the attention of consumers and ultimately, drive profit.



ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.


Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.


County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.


Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.


Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 


Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.


Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.


Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.


Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.


The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.


The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.