The future of design with emerging technology

   NEWS / 05 Apr 2016

 

With technology progressing in leaps and bounds with every passing year, it is only natural that the process and role of design would develop with it. The best practices in the design field are now cutting edge rather than wrought through decades of experience - it’s an exciting time to be a designer in technology.

A line of dialogue from the Japanese movie “The Wind Rises”, perhaps has the most profound statement about innovation:

“Inspiration unlocks the future;
technology will catch up”

If you ask a group of people to pick out the global brands they consider most innovative, generally the response you would usually get includes an Apple, Nike, Netflix or Tesla. The secret ingredient that has helped Apple for example to become the world’s most valuable company is arguably not great technology, but in fact inspired design. The very best design is often seamless and invisible, sometimes making it difficult to appreciate.

 

 

In the connected age, where our digital lives revolve around our smartphones and tablets, we have very little patience for bad user experience. We crave great digital experiences that make our lives easier. With the technology giants of Google and Microsoft becoming more design-led, it was telling that when Bill Gates was asked shortly after the death of Steve Jobs the one quality of Jobs that he wished he had possessed, Gates instantly replied, “His sense of design,” adding that Jobs’ — with the little engineering background he had — showed how design can lead you in a good direction to phenomenal products. However, the devil is truly in the detail; success comes from the small and often-invisible changes that can go unnoticed.

Research can be invaluable when creating considered user experience. It is very easy to design for ourselves, with the technology we have access to, however to create a truly brilliant product, it should be accessible and useful to all of the potential target demographic.

 

 

So how do we stay creative and innovative with so many developing technologies? Although, new interaction design patterns continue to arise to support these new technologies, the fundamentals remain timeless. Here are a few tips:

  • Goal-driven design – Focus on personas, user scenarios and experience maps so that every interaction moves users closer to completing their goal.

  • Usability – Function must be intuitive and reliable before it can be fun for users. Provide only as many features as users truly need, then hone in on reducing the friction and cognitive load of each feature. Mobile considerations force us to rethink the entire web experience – not just how it plays out on specific devices.

  • Learnability – Interfaces that are consistent with existing designs and across all internal assets are more predictable, which means that they are easier to learn. Learnable interfaces, then, naturally feel more usable since less friction is involved.

  • Feedback and response time – Interfaces must respond promptly to users in a human (and humane) way so that the experience feels like a real conversation.

  • Thinking Beyond the Now – Changes in technology continue to expand the capabilities of interaction design. After all, much of what we have seen and are designing for is mandated by the need to make unfamiliar devices feel instantly familiar.




Sources:

https://medium.com/the-year-of-the-looking-glass/the-future-of-design-in-technology-fe1697e5826# http://www.wired.com/insights/2014/07/design-technology-inspires-future/ http://blogs.adobe.com/creativecloud/the-future-of-experience-design-xd-live/ http://thenextweb.com/dd/2015/05/07/the-future-of-interaction-design/#gref

 

x

Larkfleet Homes

Larkfleet TV Video Production & Marketing

LarkfleetTV creates engaging content to promote the Larkfleet Group housing developments. Why Media plans, films, edits and promotes the videos for the company, helping to drive sales and raise the company profile.

x

The Heart Shopping Centre

POS Design

Why Media manages and promotes the Heart Shopping Centre Kids Club events. The POS creative for the events is displayed throughout the centre in advance of the event and is also provided in all required formats for the website, social media and advertisements.

x

Blue Whale Capital

Bespoke Website Design & Development with Custom API Integration

Blue Whale Capital approached Why Media in a quest to create a modern, functional and tailor-made website with a partner they could work closely and honestly with for this project and their future design and marketing needs.

The website is functionality focussed and incorporates a bespoke API to allow visitors to invest directly through the website. Each call-to-action has been carefully considered to enhance the user journey and ultimately encourage visitors to invest with the company.

x

Go Epsom

Campaign Branding

Go Epsom is the campaign created for Epsom BID. The colourful and vibrant campaign branding was created to promote the town of Epsom, Surrey.

The colour palette and facets were selected to reflect the individual aspects of the town such as shopping, dining and entertainment, while still working together as a whole to form the brand identity.

x

The Heart Shopping Centre

Magazine Design, Print & Distribution Management

The Heart Shopping Centre magazine is distributed every 6 months, delivering a Summer issue and Christmas issue. The magazine has been crafted to entice customers in the local area to visit the centre. The magazine is updated with each issue to tie in with the branding, event creative and any campaigns that are running and has proven to be a great success.

x

Goldschmidt & Howland

Bespoke Website Design & Development with Property Feed Integration

Goldschmidt & Howland are North West London's Leading estate agent and letting agent servicing Hampstead Garden Suburb, Belsize Park, Kentish Town, Little Venice, St Johns Wood and more.

Why Media created a brand new bespoke website for the company to enhance their online presence, modernise the design of the website and ensure the site was optimised for search engines.

x

County Square Shopping Centre

Social Media Management

Located in the heart of Ashford, Kent, County Square shopping centre offers a friendly welcome to visitors from across the county and further afield. With more than 50 shops alongside cafes and restaurants, County Square is the local, relaxed choice for the community.

Since Why Media were appointed as the social media managers for the centre, the account has seen phenomenal growth in group numbers of over 1800%.

x

Rivera Property Consultants

Branding & Corporate Stationery Design

Rivera Property Consultants is a leading company offering Property Sourcing, Sales and Lettings Management, Interior Design and Development.

Why Media were approached by Mr. Rivera, a property agent with over fifteen years of experience in the London Property Market, to undertake a full branding and website design project for his newly established business. The branding was crafted to present the company as high-end, professional and established. 

x

ACAI Group

Branding & Corporate Stationery Design

Why Media were delighted to launch the new brand identity and website for ACAI Group, a property investment company with a number of high profile commercial, retail and land assets across the UK.

These assets include 8-10 Grafton Street in Mayfair, The Heart Shopping Centre in Walton-on-Thames Surrey and, the flagship store for high-end retail brand Dior on the prestigious Bond Street. The objective of the branding and creative element of this project was to inject colour, depth and a story behind the brand identity and overall messaging of ACAI (the initials of which represent the three owners of the company). Following completion of the branding process, Why Media delivered a full stationery package including business cards, letterheads and compliment slips and a comprehensive set of brand guidelines, ensuring the brand identity and reputation are protected through a stringent set of ‘brand rules’.

x

Bovis Homes

Stanton Cross Website

Bovis Homes build some of the best new homes in the UK that are great places to live. Stunning new homes and apartments for sale right now.

Why Media were commissioned to design and build a bespoke website for the Bovis Homes Stanton Cross development. Stanton Cross is a brand-new community in the heart of Northamptonshire on the eastern edge of the historic town of Wellingborough. The website provides an engaging platform for the development and location information.

x

Woking Shopping Centre

WokingTV Video Production and Promotion

As a leading regional shopping centre destination Woking Shopping needed to join up a number of platforms to help highlight new retailers and restaurants at the centre as well as a new market area.

Why Media produce monthly videos for WokingTV, and manage all elements including storyboards, planning, filming, editing, video promotion across social media and integration into the website.