Why Media Delivers Innovative Website for Hempstead Valley Shopping Centre


Posted on Oct 19, 2015

2015 has been a strong year for Why Media, as they have built more websites in the first two quarters of 2015 than in the whole of 2014 itself. As part of this success story, Why Media was delighted to launch the new website for Hempstead Valley Shopping Centre, full of innovative design and functionality to help support the centres evolving offer.

Located in the heart of Gillingham Kent, Hempstead Valley is a regional shopping centre hosting over 40 retail stores, these include; BHS, Marks and Spencer, Pandora, Clarks, Argos and Sainsbury’s. In addition to the strong retail offer, Hemsptead Valley has recently launched ‘The Venue’, a purpose built addition that is home to a variety of family favourite restaurants including; Nando’s, Bella Italia and Frankie and Benny’s.

Why Media was delighted to be appointed by Hemsptead Valley, which is managed by Savills, to create a brand new website for the centre. Claire White, Senior Account Manager at Why Media explains; ‘We were delighted to be appointed by Hempstead Valley to create a new website for the centre following the regeneration and opening of The Venue. The centre already has a lot of traffic and is a key destination for those living in the primary and secondary catchment areas of Gillingham. The new site is easy to navigate and has very clear messaging opportunities on the homepage, allowing tenants to highlight new products, sales and events. As well as the overall look, the site is fully responsive and therefore works on all Internet enabled devices. It also benefits from a content management system that the team at Hempstead Valley has been able to adapt to very easily.’

In addition to the launch of the new website, which has seen a significant increase in overall traffic and dwell time, Why Media is also working with the centre to deliver a clean and clear email marketing campaign. Sent every other month, each email marketing piece highlights key events, promotions and new store/restaurant openings.

Despite being in the early stages of the campaign, Hemsptead Valley has seen open rates more than double the industry average.