GKL Group Select Why Media as External Marketing Solution


Posted on Feb 16, 2012

After initially pitching for the initial brand and marketing project in 2008 and losing it, GKL Group selected Why Media in February 2012 to undertake the management of their marketing, communications and social media requirements, as well as create a state of the art, mobile optimised website.


GKL Group, a Civil Engineering company with offices in London and Peterborough, Cambridgeshire, were looking for an all-round marketing agency that could take ownership of all aspects of the brand development and marketing, from creating a new brochure, and website to developing a social media presence and new marketing literature.

Throughout the summer, Why Media pushed their design and technology boundaries to create a mobile optimised website for GKL Group. This new website hosts a contemporary design as well as a fully integrated content management system (CMS) allowing the team at GKL Group to make news, images and banner updates in an instant.

James Brackenbury, Director at GKL Group comments; “We are extremely pleased with the work Why Media have undertaken and continue to undertake for us. Our previous website was a challenge to update and with the new content management system and clean look, almost anyone in the business can support the group’s online presence. With the changing search habits and the use of mobile and tablet browsing increasing one of our key goals was to have a site that could be viewed equally well across all platforms.”

As well as undertaking the new website development, Why Media are also assisting GKL Group with the following services; social media management, website management, brochure design, corporate stationery, monthly communications and a monthly digital marketing campaign.