Published: 08 April 2024
On the 28th March 2024, members of the Why Media Marketing Department were delighted to join their client, The CarWash Company, at the grand opening of their latest flagship opening at the prestigious Westfield Stratford City.
With over 70 locations across the UK and Ireland, The CarWash Company are the largest sustainable car valeting company in the country providing high-quality waterless car valeting solutions.
The CarWash Company were appointed by Westfield to take over from their existing car valeting company to provide a more sustainable and high quality service to their shoppers. With over 51 million annual visitors, Westfield Stratford City is London’s most popular Shopping Centre.
The new Westfield Stratford City location features a new innovative and sustainable design.
Founded in 2009, The CarWash Company celebrates fifteen years in 2024, making this significant opening even more exciting. The new location benefits from The CarWash Company’s newest innovative design, with a modern, well-lit pod for visitors to sit and wait, on-brand LED lighting, clear wayfinding and sustainable decor or greenery and wood finishing.
Why Media was appointed by The CarWash Company in 2020 to manage the company’s social media strategy. Since then, Why Media has supported the company with over a dozen openings.
Why Media was delighted to meet Gill, the first customer at Westfield Stratford City.
Claire White, Agency Partner at Why Media, commented, ‘We are delighted to have been able to support The CarWash Company with so many openings over the last four years, but the recent opening at Westfield Stratford City has been the largest since the pandemic, and we were eager to ensure the launch went smoothly. Our role with the launch was to ensure maximum exposure across Facebook, Instagram and LinkedIn, highlighting the opening to a targeted audience - Westfield Stratford City shoppers and to create engaging content through photography, reels and interviews. Additionally, our B2B strategy across LinkedIn was focused on ensuring Asset Managers and Shopping Centre owners were aware of this profile openings and, that the company as keen to continue their expansion further into 2024 and beyond. I would also like to take this time to thank the in-house Marketing team at Westfield Stratford City for their support online with the opening.’
Joe Costello, Director at The CarWash Company, commented, “We are thrilled to open our doors at a popular location like Westfield Stratford City. With the introduction of our online booking system, we're constantly evolving and adapting to meet the needs of our customers. We can't wait to see how successful this new location becomes, and we're excited to provide shoppers with convenient and high-quality car valeting services. A huge thanks to Claire, Lucy and the team at Why Media for their support with the digital marketing, helping us to spread the word that we are open and ready for business!’
Why Media supported the opening through the creation of engagement-focused content.
After extensive research over several years, The CarWash Company, in collaboration with its partners, has formulated its own highly efficient car cleaning solution known as the 'little drop of brilliance'. This solution has been applied to 2,000,000 cars throughout the UK, demonstrating outstanding results and ensuring 100% customer satisfaction. The product leaves a protective coating that creates a fantastic high gloss finish and acts as a water and dirt-repellant. The ‘little drop of brilliance’ solution contains no silicones or harmful, toxic chemicals, leaving our environment clear of any pollutants.
To learn more about The CarWash Company and their high quality services, follow them on Instagram, Facebook and LinkedIn.
For franchise opportunities, get in touch with them via the website.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
