Published: 12 March 2024
On February 29, 2024, several members of the Marketing Department within Why Media’s UK office travelled to Benidorm, Spain, to support their Spanish colleagues as they welcomed Dutch retailer Action to Parque Comercial La Marina.
Located in Finestrat, just a ten-minute drive from the world-famous Benidorm, Parque Comercial La Marina has been a Why Media client since January 2020, when the agency took over from Knight Frank.
Action, who opened their doors at the Retail Park on Thursday 29th February, is a budget retailer that offers a wide range of affordable products, from household items to pet toys.
Left to right: Libby Norman, Lucy Loughrey, Laura Davis. Rowen Squibb, Claire White and Alfred Groom.
As part of the launch campaign for Action, Why Media delivered a giveaway campaign in which Marketing team members Lucy Loughrey, Alfred Groom, and Laura Davis interviewed visitors to Action to ask their opinions on the new addition to the Retail Park. In return for their participation, their shopping was then paid for.
Laura Davis, Marketing Manager at Why Media Spain, had this to say: ‘It was fantastic to have the support of the UK Marketing Team for the opening of Action. The store has gone down incredibly well, with queues for most of its opening day. Despite being in two countries, the marketing team works very closely together, but there’s nothing quite like working with team members face to face.’
Why Media’s Spain’s Laura Davis interviews some of the first visitors to Action Finestrat.
Following this successful opening, the team members to visited Spain were given the opportunity to enjoy some much-earned down time as a thank-you for an incredible start to 2024,
Since January, Why Media UK has secured half a dozen brand new clients making it one of the strongest starts to a year, despite uncertainty in the economy.
Rowen Squibb, Founder of Why Media, commented, "January and February have been incredibly positive for the UK in terms of securing new clients and getting the Why Media brand out there. The team worked incredibly hard, and as a thank you for their passion, loyalty and commitment, I was delighted to be able to take them to Spain and give them the opportunity to enjoy some well-earned downtime. Agency life is incredibly intense, and we are constantly busy, which is great however, it’s important that the team have time to unwind and take some time. We are very lucky to have offices in Spain and Italy which give us the opportunity to travel more frequently than most.’"
Left to right: Claire White, Lucy Loughrey, Rowen Squibb, Laura Davis and Libby Norman.
Since 2010, Why Media has been delivering bespoke brands, websites and marketing campaigns for Shopping Centres and Retail Parks across the UK and, since 2020, Spain and Italy.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
