Published: 06 December 2023
Location: London, UK
Design trends in the digital world are ever-evolving, and one long-standing trend, flat design, may be at a turning point. Over the years, flat design has dominated user interfaces, from Apple's groundbreaking iOS 7 to numerous other platforms. However, recent shifts suggest a departure from the simplicity of flat design towards more intricate and three-dimensional elements.
Shift from flat to detailed, 3D designs emerge
The Evolution of Flat Design:
Flat design gained prominence with the introduction of iOS 7 in 2013, a pivotal moment in digital interface design. Apple's radical departure from skeuomorphic design principles marked a significant shift toward cleaner, flatter aesthetics. A decade later, the impact of flat design is still evident, but signs of change are emerging.
Recent Examples of Design Shifts:
Reddit Brand Redesign:
In a notable departure from flat logos, Reddit recently revamped its symbol and wordmark, introducing subtle 3D elements to the iconic Snoo. This move by a major online platform hints at a broader trend toward more detailed logos.
MacOS Big Sur Icons:
Apple's MacOS Big Sur update in 2020 introduced a departure from flat design in its native app icons. The addition of shadows and gradients brought a newfound depth and intricacy, setting the stage for a shift in design philosophy.
New Airbnb Designs:
Airbnb's design updates, particularly in features like the "guest passport" and "guest favourite," showcase a move towards complex and 3D designs. Detailed animations and isometric illustrations contribute to a departure from the traditional flat style.
Shopify's Updated Design System:
Even highly acclaimed design systems, like Shopify's Polaris, have undergone changes. The transition from flatter buttons to smaller, more tactile designs signals a departure from the initial preference for cleaner, more straightforward interfaces.
Carl Piper, Agency Partner at Why Media, notes, "The evolution of design trends is fascinating. While flat design brought simplicity, the current wave suggests a desire for more detailed and immersive experiences. Designers must adapt as these changes become prevalent among leading brands and products."
The apparent departure from fully flat designs signals a broader evolution in digital interfaces. While flat design offers advantages in terms of simplicity, modern trends are steering toward designs infused with more intricate details. Designers and developers should be prepared to embrace these changes as they become the new norm among prominent brands and products. The question remains: Is the era of flat design finally giving way to a more nuanced and three-dimensional design approach? Only time will tell.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
