Published: 03 October 2023
In an era where flexibility and adaptability reign supreme, nimble agencies like Why Media are leaving industry giants in their dust. As Why Media proudly reports its fifth consecutive year of growth, questions arise about the secret to their double-digit success while large agencies struggle to break free from stagnation. In a post-COVID world, the winds of change swept through the advertising and marketing industry, and companies like Why Media seized the opportunity to flourish in this new landscape. This article explores how agile agencies are not only surviving but thriving by embracing changing work cultures, utilising emerging platforms like TikTok and YouTube shorts, and fostering a one-tier management structure that emphasises collaboration and innovation.
Fostering Innovation Through Collaboration: Unlocking the Power of Teamwork in the Modern Workplace
Embracing Change: How Nimble Agencies Thrive Amidst Shifting Work Cultures
The COVID-19 pandemic prompted a seismic shift in work culture worldwide. While large agencies spent years grappling with the challenges of remote work, agile firms like Why Media swiftly adapted, capitalising on the changing business landscape. The key to their success? An unwavering commitment to remaining open for business, regardless of the circumstances.
Staying Ahead of the Curve: Leveraging Emerging Platforms
In a rapidly evolving digital world, staying ahead of the curve is imperative. Nimble agencies recognised the potential of platforms like TikTok and YouTube shorts long before their larger counterparts. This foresight allowed them to deliver projects on budget and on time, gaining a competitive edge in the process.
One-Tier Management: The Collaborative Advantage
One notable feature of nimble agencies is their one-tier management structure, a stark departure from the bureaucratic hierarchy of larger firms. Rowen Squibb from Why Media explains, "Our team can work from home across multiple offices, but we value daily interactions to share ideas, explore campaigns, and monitor results. We recruit individuals who thrive on the excitement of growth, both for our clients and our own success."
Remote Work Challenges: The Big Agency Dilemma
While remote work offers flexibility, it also presents challenges, particularly for big agencies. Creative talent often prefers isolation, but this can hinder idea generation, communication, and collaboration. As the allure of remote work grows, it raises questions about its long-term implications on company culture and creativity.
The Unseen Impact
In a proactive move during the first quarter of 2023, Why Media took the initiative to delve into the remote work dynamics prevalent among marketing professionals. The findings from the commissioned study unveiled a noteworthy statistic: a significant 8 out of 10 individuals engaged in marketing roles and working from home expressed a distinct lack of preference for this setup. Delving deeper into the responses, a prevailing sentiment emerged—many respondents articulated a sense of being financially constrained and bound by routine within the confines of remote work. This revelation sparked genuine concerns about the potential repercussions on both employee satisfaction and overall well-being within the marketing industry.
The Future Landscape: Legislation and Implications
With a Labour government poised to pass laws allowing employees to work from home permanently, large agencies face an uncertain future. Nimble players like Why Media may set the new standard for best practices, potentially reshaping the industry landscape. As the marketing and advertising industry adapts to the changing tides of work culture, nimble agencies like Why Media are not just keeping pace but thriving. Their ability to embrace change, leverage emerging platforms, and foster a collaborative environment gives them a distinct advantage over their larger competitors. The future holds both challenges and opportunities and as legislation evolves, it remains to be seen whether the big agencies can reclaim their dominance or if the nimble players will continue to set the industry standard.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
