Published: 14 February 2023
Location: London, UK
Why Media, London’s leading design and marketing agency, is delighted to present the new brand, website and digital marketing strategy for one of London’s fastest-growing prime Central London estate agents, Knightsbridge Estate.
Located in the heart of Mayfair, Knightsbridge Estate has an enviable reputation for dealing with luxury lettings and sales across some of London’s most prestige and sought-after locations, with a specialism in off-market properties.
Following a stringent tender process, Why Media was appointed to deliver a full corporate rebrand, a new bespoke website, and a highly-targeted digital marketing strategy as Knightsbridge Estate strives to be the number one sales and lettings agent for London’s super wealthy.
The project began with a review of the existing brand identity, using traditional fonts and intricate detail with a crest-style icon. The conclusion was to completely overhaul the identity and introduce rich colours, modern fonts and a streamlined identity that was easily recognisable yet sophisticated and reflective of their super-prime audience.
The former brand and website were unengaging and dated.
To complement the new brand, which has been well received by everyone at Knightsbridge Estate and their clients, Why Media created a full branding suite and clear, comprehensive brand guidelines to ensure the brand investment can be protected for years to come.
Following brand completion, Why Media’s design and development teams got to work on the delivery of a bespoke, SEO and user-friendly website that catered for both Knightsbridge Estate’s UK and International audiences.
The site, built using only bespoke code and graphic design, offers a highly engaging, informative and easy-to-use platform for both existing Knightsbridge Estate and potential clients to gain access to company information, properties for sale, properties for rent and other key content about core services.
The new website also benefits from interactive content, including brand new video footage, shot and edited by Why Media’s in-house team, integrated social media feeds and a live property feed which provides current information on properties for sale and let across Knightsbridge Esates’s vast locations.
Claire White, Agency Partner at Why Media, had this to say about working with Knightsbridge Estate. “The Knightsbridge Estate team are an absolute pleasure to work for, and the delivery of the brand and website has been enjoyable. The new brand is something we can all be very proud of; it reflects the progressive and sophisticated nature of the Knightsbridge Estate culture. Seeing the amazing feedback from their followers on LinkedIn makes us all very proud.”
Why Media creates a modern, sophisticated brand identity for Knightsbridge Estate.
Carl Piper, Agency Partner at Why Media, also commented, “The new Knightsbridge Estate website is one of the best websites that Why Media has developed since being founded in 2010. It captures the culture and prestige of Knightsbridge Estate while remaining easy to navigate and view for clients of all ages and backgrounds. By using a content management system that supports SEO and agility in the back-end, we’ve been able to deliver a usable yet very Google-friendly site that the in-house team at Knightsbridge Estate are able to update themselves.”
The back end of the new Knightsbridge Estate website is as sophisticated as the front-end design.
The partnership between Why Media and Knightsbridge Estate continues as February saw the launch of a brand new, highly-targeted digital marketing campaign. Working alongside Emma Grubmueller, who manages Marketing and Brand Communications at Knightsbridge Estate, Why Media is delivering social media advertising campaigns, Google Ads, and email marketing campaigns.
To learn more about the brand, website and marketing services by the expert team at Why Media, get in touch; at info@whymedia.com / 020 3007 6002. You can also follow Why Media across Facebook, Twitter, Instagram, LinkedIn, YouTube and, TikTok, @Whymedia.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies, including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat, Spain & Brescia, Italy.
Marketing Contact
Name: Claire White
E-Mail: claire@whymedia.com
Telephone: 020 3007 6002
