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Why Larry Gagosian Bought Andy Warhol’s Marilyn Monroe Portrait For A Record $195 Million

   NEWS / 11 May 2022

Published: 11 May 2022
Location: London, UK

Why Larry Gagosian Bought Andy Warhol’s Marilyn Monroe Portrait For A Record $195 Million, what's next for Mr Warhol’s Flowers & Butterflies piece from 1974?

Above and beyond everyone's expectation, Christie's Auction House sells Andy Warhol’s Marilyn Monroe portrait for £158M, in what is now the world record for any artist.

A leading American Art Dealer and owner of the Gagosian Gallery chain of art galleries Lawrence Gilbert "Larry" Gagosian is an American art dealer.

At Why Media, we have a close relationship with many of the galleries in both London and New York and have always taken inspiration from Andy Warhol’s  (American, 1928-1987) creativity.

Andy Warhol’s mystique lies in the curiosity of his story and many of the team at Why Media have been studying first hand his most “mysterious” pieces from 1974 “Flowers & Butterflies”, a typically inquisitive piece that shows the mind of this most curious man at its very best. 

This fantastic piece has made it through many of the world's most exclusive Art Auctions including Christie's New York, Gagosian Gallery, Sotheby's PHILLIPS Art Dealers Berkeley Square and Leading Mayfair Art Dealers Alon Zakaim.

Detail & Simplicity represent the piece with some experts questioning the relationship between “Flowers & Butterflies”  and some of his most famous works, in no small part due to this time in Andy Warhol’s life.

Andy Warhol’s Flowers & Butterflies drawing 1974 Graphite on Paper 101.5 x 68.5 cm (397⁄8 x 267⁄8 in.) stamped by The Estate of Andy Warhol and The Andy Warhol Foundation for the Visual Arts and numbered ‘RU-28.11’.

GAGOSIAN GALLERY press release from 2003, clarifies the provenance of Andy Warhol’s Flowers & Butterflies piece.

Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.

Marketing Contact

Name:  Claire White
E-Mail:  claire@whymedia.com
Telephone:  01992 586 507