Published: 18 March 2022
Location: London, UK
Following a strict tender process, Why Media is pleased to announce that Belle Group recently appointed them to deliver a targeted PR and Digital Marketing Strategy for one of their leading venues, The Hummingbird Hertford.
Located on Fore Street, Hertford, The Hummingbird holds a prime location on one of Hertford’s busiest roads for bars, restaurants and nightlife. Offering a premium experience for diners and those looking to indulge in handcrafted cocktails, The Hummingbird offers a Modern-British food menu and an impressive drinks menu comprising over 100 gins and cocktails made from the best grade ingredients.
From the minute you walk through the doors, you're greeted with a highly Instagramable venue thanks to its chic and engaging decor, from the pineapple lights hanging over the bar to the cherry blossom trees and recently installed piano.
Claire White, Marketing Director for Why Media, comments, “Working alongside the in-house team at The Hummingbird has already been a pleasure. We’re excited to be appointed to deliver a brand exposure campaign for the venue using PR and digital marketing. Thanks to the decor and the bespoke cocktails, the venue offers the wow factor. It’s a fantastic venue just 20 miles from London. The Why Media team are hard at work building a PR and Marketing story for The Hummingbird that not only bolsters its already busy nighttime offer but also supports the venue's other offers, including Afternoon Tea, Bottomless Brunch and Lunch. Our strategy will be introducing some new channels also, including TikTok.”
The Hummingbird promoting their finest table in-house for the ultimate dining experience and celebrations.
After doing all their marketing in-house, The Hummingbird was looking to grow their booking numbers further and become the most ‘Instagrammble’ destination in Hertford. So, Hummingbird, after careful consideration, appointed Why Media to provide a consistent and focused social media marketing strategy to generate brand awareness and increase bookings.
The Hummingbird promoting their in-season cocktail menu that will be released in April.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.