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Why Media Delivers Footfall-Driving Initiative at La Marina Shopping Centre in collaboration with Neus…

   NEWS / 02 Mar 2022

Published: 02 March 2022
Location: Spain, La Marina Shopping Centre

On Friday, 25th February, Why Media delivered a highly successful initiative at La Marina Shopping Centre, which saw an increase in footfall of over 100 people following an art exhibition collaborating with local artist Neus Saiz. 

This exhibition which took place during the afternoon and early evening, allowed visitors to interact and enjoy a multi-sensory experience of art full of surprises. Visitors also had the chance to talk to Neus Saiz about his inspiration and art. 

Neus Saiz, a self-taught painter from a very young age, exhibited at the Benidorm Youth and Creators Competition last week, presented more than 30 works to the public, addressed them, and explained her style (abstract/tribal) and her technique. Both through the microphone and individually, he could explain his way of working, his feelings when painting and the reason for his work, managing to create an intimate atmosphere which made the event a very entertaining and playful afternoon for the visitors and organisers. 

Neus Saiz talks to visitors about one of her paintings.


The exhibition also indulged visitors with mouthwatering chocolates from Marcos Tonda, complimentary glasses of Cava and fantastic live music from Marinetti. 

Why Media delivers all Marketing, PR and Events at La Marina Shopping Centre were responsible for the organisation and hosting of the event, which generated significant social media exposure and featured on local radio station Nexa FM. 

Santiago Ramírez, European Marketing Manager at  Why Media commented: "For both La Marina and Why Media, it is a great joy to collaborate and have local artists of the quality of Neus and Marinetti present at the Centre. The organisation of this event was a great team effort, and the result was a great success. We hope to have more events of this kind soon and to continue promoting the region's art and culture".

Marinetti live music


Special Nexa FM programme


Visitors to the exhibition admiring the work of Neus Saiz


Neus Saiz, gave her feedback on how she felt her first exhibition at La Marina Shopping Centre went: "First of all, I want to emphasise that the venue is ideal for the exhibition and I am grateful to La Marina Shopping Centre, Why Media and Nexa FM who have supported me and made it possible. On Friday, I had expectations far exceeded; I noticed a lot of support from people who admire art and cultural events, thanks to Marinetti, who was singing and associating songs to some of the paintings, which made the experience more enjoyable multisensory. So I can only say that I am super proud and satisfied with how everything went on Friday! And always thanking both those who helped to make it possible and all the attendees and interested people".

Valentín Fina Oviedo (Nexa FM), Santiago Ramírez (Why Media Marketing Manager), Marinetti (guest singer-songwriter), Neus Saiz, Josan Piqueres (Nexa FM)



Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.

Marketing Contact

Name:  Claire White
E-Mail:  claire@whymedia.com
Telephone:  01992 586 507