Published: 31 January 2022
Location: London, UK
Earlier this month, Why Media was delighted to be appointed by Tutum Health to deliver a brand exposure and sales-focused digital marketing strategy for their hospital-made disinfectant brand, Pathisol.
Launched in 2020, Pathisol is a hospital-made disinfectant that focuses on the health and safety of both humans and nature. Made from natural products and using 100% recyclable packaging, Pathisol offers peace of mind to those looking to take care of their businesses, visitors, family members and nature.
Suitable to use in all environments, from hospitals and care homes to schools, offices and the house, Pathisol is designed to kill even the toughest viruses and bacteria almost instantly.
Looking to increase sales and drive brand awareness within the UK, Tutum Health sought a marketing agency to work alongside their internal marketing department to help create and deliver a sales-focused digital marketing strategy. Following an introduction during a networking event, Tutum Health appointed Why Media due to their proven track record in providing digital marketing campaigns focused on sales, their reputation for creative campaigns and their communications process, which focuses on working with the client at all times.
Why Media UK is delighted to be appointed by Tutum Health to deliver a digital marketing campaign for Pathisol.
Claire White, Design & Marketing Director at Why Media, comments, “We are delighted to be working with Tutum Health to deliver sales for Pathisol. Following the pandemic, we are more conscious about cleaning products and what is required to kill germs. Pathisol is a hospital-made product that gives it clout and instantly breeds confidence. It's now our job to ensure those looking for high-quality disinfectants, either commercial or domestic use, can find Pathisol easily through Google and social media channels. Despite only launching their campaign less than a week ago, we have already seen views of their video on YouTube increase from 95 to almost 1,000, so we’re excited to see where the next few months take us.”
Pathisol’s new digital marketing campaign focuses on education and showcasing the safe places it can be used.
In addition to Pathisol, Tutum Health is also working on an online training course that will allow those looking to be awarded the highest standard of cleaning with a certificate recognised by the NHS. Taking just one hour and available worldwide, this training course educates people on the best practice for cleaning “the NHS way”. This training programme is carried out by Tutum Health, who is an approved painter of the NHS Deep Cleaning and Advisory Service.
To stay up to date with the latest products and information from Pathisol, why not follow them on social media. You can find them on Facebook and Instagram. You can also watch their latest video through their YouTube channel.
Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.