Published: 17 January 2022
Location: London, UK
The artist, posthumously revealed to have sexually abused his daughters, originally created the Gill Sans typeface in 1928.
Staff warned managers last year about the link between the branding and a known child abuser.
Bosses at the child welfare charity have now decided to scrap the font.
Published in 2016, the charity’s branding guidelines had previously made clear that the Gill Sans Infant Standard should be used across its literature.
“I told them that this probably wasn’t a good idea,” a source at the organisation told The Times.
The charity will begin rolling out a new typeface in 2022.
A spokesman for Save the Children said: “Every child, everywhere, deserves to grow up safe and supported. Following a global branding review last year, we are moving away from using the Gill Sans font.
“After months of research into fonts we could use across all formats, our new fonts, Oswald and Lato, will be rolled out this year. We are pleased to have found new typefaces that align with our values and are also free of charge, which minimizes our costs.”
Gill was among the most prominent sculptors of the 20th century until his death in 1940.
His diaries, published much later, detailed the sexual abuse of his daughters.
It comes after a protestor climbed onto a statue built by Gill outside the BBC’s headquarters in central London and defaced it with a hammer on Wednesday.
The depiction of Prospero and Ariel by Gill has been on display at Broadcasting House since 1933.
The corporation says it has no plans to take down the controversial statue.
A biography on the Tate museum website said: “His religious views and subject matter contrast with his sexual behaviour, including his erotic art, and (as mentioned in his own diaries) his extramarital affairs and sexual abuse of his daughters, sisters and dog.”
Nearly 2,500 people have previously signed a petition demanding the removal of the sculpture on the website of political activist group 38 Degrees.
Source: The Evening Standard
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