Published: 20 October 2021
Location: Spain, La Marina Shopping Centre
It is now official. NEXA FM 88.2 was inaugurated last 18th October in a ceremony presided over by the Mayor of Finestrat, Juan Francisco Pérez Llorca, accompanied by the local Councillor for Commerce, Donna Rebecca Plummer, who cut the ribbon in the studio located on the ground floor of La Marina Shopping Centre in Finestrat.
They were joined by several public representatives from other municipalities, such as Jaime Jesús Pérez and Jesús Carrobles, councillors from the Benidorm Town Hall government team; Francisco Juan Martínez, director of Invat-tur and the Benidorm CDT and Daniel Luque, Francisca Gómez and Cristina Escoda, councillors from the Benidorm Town Hall, among others.
María Corredor Viñas, representative of the property Resolute Asset Management, the Manager of the CC La Marina, Olga Hernández, from BNP Paribas Real Estate and the Marketing Manager, Santiago Ramírez, from Why Media, who have put all the facilities for NEXA FM to land in this privileged location, attended on behalf of the Shopping Centre.
The Councillor for Commerce of Finestrat, Donna Rebecca Plummer, inaugurated Nexa FM.
The event, simple but very emotional, continued with a live broadcast of the special inauguration programme in which the three partners of NEXA FM Ianek Mudzyk, Valentín Fina Oviedo and Josan Piqueres explained what this multimedia and multi-platform project is all about.
They then had a relaxed chat with the mayor of Finestrat, who thanked the young entrepreneurs for their confidence in creating this new media in the town.
Toast of the owners of the radio, the Mayor and the Councillor of Commerce of Finestrat.
Juanfran Pérez Llorca, Mayor of Finestrat, explained that many people want to live and start a business in Finestrat "because the people of Finestrat are wonderful, enterprising, hospitable and because the people of Finestrat want this municipality to grow," he said.
After the toast, the more than 100 attendees shared a " snack " on the terrace of the CC La Marina itself, specifically at Cervecería L'Abadia, where they were also able to taste a delicious Serrano ham courtesy of the Carnicería Alfonso Lara. Security protocols were respected at all times.
Juanfran Pérez, Mayor of Finestrat thanking Nexa FM for their work in a live broadcast on 88.2 FM.
Multimedia and multiplatform
NEXA FM is a project that goes beyond conventional radio. Their slogan is "The next level of radio" not because they are better than anyone else but because they do what others don't: live broadcasting over the airwaves, on the web via www.nexafm.com and especially on all streaming platforms: Twitter, Facebook and YouTube, where they have reached the milestone of 50,000 subscribers and more than 10 million plays on the Fútbol Living channel.
NEXA FM is also on all social media platforms: Twitter, Spotify, Ivoox, Tik Tok and Instagram, where it has surpassed 3000 followers in just over 2 months.
In addition, the concept of NEXA FM 88.2 is that of an open and close radio station. For this reason, the studio is a glassed-in, open space, with chairs, where our listeners can come as an audience to the interviews and programmes or even to watch the broadcasts of Real Madrid, FC Barcelona and Atlético de Madrid matches that the NEXA FM team does every week.
NEXA FM is the only radio station in the Valencian Community (and one of the very few in Spain) that is located in a shopping centre, in this case La Marina in Finestrat. A novelty that has been eloquently welcomed and that reaffirms its commitment: it is much more than a place for shopping. It is a living space, where visitors can enjoy gastronomy, entertainment, shops and now also a means of communication.
In fact, the head of La Marina Shopping Centre Property, Gerry Martin of Resolute Asset Management, has commented: “It is a privilege for La Marina to help a new business start-up and one that benefits the whole community of Finestrat. We wish them all the success in their new venture, and judging how well the community has received NEXA FM, we are sure that they will be an exceptionally well-followed radio station."
NEXA FM's strength lies in its strong focus on local content. The morning news bulletins from 9am to 12am cover the most important news from the Marina Baixa in a clear and concise way.
They also offer a wide range of local programmes, such as "L'Illa Anexa", a relaxed interview programme in Valencian, hosted by Josan Piqueres.
"Ya es tarde", a new programme in which businessmen and personalities from the Marina Baixa region are interviewed, hosted by Ianek Mudzyk.
And "Nexa en la Marina", a local news and entertainment magazine, in which we review what has happened each day of the week, hosted by Valentín Fina Oviedo.
In addition to this there are the football broadcasts (LaLiga and the Champions League, plus the CF Benidorm matches) and the "Vive La Marina" space, in which we get to know the people behind the Shopping Centre, its shops and promotions.
Last but not least, the members of NEXA FM would like to thank their friends and their customers, who have accompanied us in this important moment and especially their families, for supporting them at all times.
Attendees at the inauguration of Nexa FM at the radio station's headquarters in La Marina Shopping Centre
Santiago Ramírez Risso - European Marketing Manager
+34 650 090 258
Why Media is a reputable design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres.