Published: 20 September 2021
Location: Walton-On-Thames, UK
The Why Media Retail Marketing Team in the UK are delighted to announce that over £1,600 was raised for two amazing charities as the team delivered their first community event since the pandemic.
The event, which was organized as part of the marketing agency’s support for One Great Day - a charity focused on fundraising for Great Ormond Street Hospital through the delivery of community events at Shopping Centres across the UK - was held at The Heart Shopping Centre in Walton-on-Thames, Surrey on Sunday 12th September 2021.
Why Media, who is responsible for all marketing, PR and events at The Heart, put together a Family Fun Day which offered a host of activities aimed at families. These included; caricaturist, face painting, glitter tattoos, hook-a-duck, tombola, balloon modelling and tote bag decorating workshop. The event took place between 11 am and 4 pm on Sunday 12th September where the community was invested to take part in all activities for a minimum donation of £3 each.
Following weeks of planning and the integration of Covid-19 safety precautions, the event was a huge success with queues for each activity in place from 10.30 am and visitors still arriving to take part after 4 pm!
Marketing Director Claire White with Niki Mason, Family Support, from Momentum Children’s Charity
Claire White, Marketing Director at Why Media and project manager of this event comments; “It’s a fantastic feeling to be hosting events for our Shopping Centre clients in the UK again after such a long delay due to the pandemic. This was our first event since 2019 and I am delighted, alongside the rest of the team, to announce that over £1,600 was raised for our two chosen charities - Great Ormond Street Hospital and Kingston-upon-Thames based Momentum Children’s Charity.
It was a pleasure to attend the event and see such a busy Centre on what can sometimes be a quieter day for retailers. I also had the opportunity to speak with retailers who were delighted with the event concept, set up and overall management. As event managers for Shopping Centres both in the UK and Europe, we always pride ourselves on getting retailers involved on the day - it helps them to promote their offer and of course, enhancing visitor experience.
We have several other events coming up between now and Christmas and look forward to helping drive footfall to our Centres.
Lastly, I would like to thank everybody who not only attended our Family Fun Day but those who worked with us to deliver a fun, safe and successful fundraising event.”
Why Media has been working with The Heart Shopping Centre since 2007 to deliver digital marketing for its 45 retailers. Additionally, Why Media has been providing a full-service marketing solution for the Shopping Centre since 2018 and now supports all creative, marketing, PR and events alongside Managing Agents, Savills.
Why Media is a reputable design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres.