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   NEWS / 30 Jun 2021

Published: 30 June 2021
Location: Brescia, Italy

Despite the recent challenges of Brexit and then a global pandemic, Why Media is delighted to announce that they have delivered on their growth strategy for 2021 by opening their second European office in twelve months.

Following the launch of their Spanish office in Finestrat near Alicante in January 2020, June saw the established Creative and Marketing Agency open another European office this time in the city of Brescia, Northern Italy. 

Why Media has been delivering a full-service solution to creativity, marketing and technical innovation to their impressive collection of clients since 2010 from their offices in Peterborough, London and Hertford.  However, following their expansion into Spain and Italy over the last eighteen months the agency has not let challenges from Brexit and Coronavirus stop their ambitions for growth. 

The expansion has come about following the agency’s appointment to several profile contracts across Southern Spain and Northern Italy. Not only has this expanded Why Media’s client base but it has also allowed them to build native-speaking teams in Spain and Italy.

Carl Piper, Technical Projects Lead at Why Media commented: 
Working in countries across Europe, I have been a part of some really rewarding online and offline marketing and turnaround strategies - that are delivering tangible change. Modernising and bringing our unique blend of technology and communication to our clients helps them embrace the 21st Century. The pandemic and Brexit have presented challenges from travel to procedural matters, but Why Media has been able to not only survive but thrive and enter new marketplaces with success

The UK, especially London, has always been forward-thinking in their approach to creativity and technology and with Why Media having several high-profile clients in the Capital and an office there since 2010 it has allowed us to evolve with trends, challenge our creative and technical abilities and deliver innovation quickly, to a very high standard and within reasonable budgets. These attributes have been incredibly appealing to our European clients and they are likely to keep us in good stead as we growth both Why Media Espana and Why Media Italia.” 

Why Media is incredibly excited to build its brand profile in Italy over the coming months. Two of Why Media’s recent client wins in Italy include Portici Forli - a commercial development in the centre for Forli and Centro Commerciale Freccia Rossa - a modern Shopping Centre in the city of Brescia and the location of Why Media’s new office. 

Why Media is supporting these schemes, amongst others with their brand profile, digital footprint, public relations and marketing strategies. 

Why Media’s Italian expansion is accompanied by ambitious trading of the agency’s Spanish operation. Just 15 months after securing their first major international contract with clients Resolute Asset Management, and BNP Paribas Why Media has delivered a triumphant rebrand and repositioning of one of Spain’s largest regional Shopping Centres - Centro Comercial La Marina.  

While working with several urban regenerations and retail specialists in Italy, CEO of Why Media, Rowen Squibb comments: “Italy is a diverse country full of creativity and technical innovation. I am excited that we have entered this market as we grow our portfolio of international clients, bringing our considerable sector experience and expertise in design, marketing and technology to help fulfil clients growth and recovery ambitions.” 

With offices now in the UK, Spain and Italy, Why Media anticipates triple-digit growth for the company in 2021/22 and is planning further international client wins in some of the world’s most exciting marketplaces.

Why Media is an award-winning design, marketing, digital communications and PR agency offering tailored solutions to companies on a global scale. We have extensive experience in delivering design and marketing services to a spectrum of companies including professional services, property companies, financial institutions and shopping centres. We have offices in London UK, Hertford UK, Finestrat ES & Brescia IT.

Marketing Contact

Name:  Claire White
E-Mail:  claire@whymedia.com
Telephone:  01992 586 507